B2B MARKETING COLLATERAL
TERRAMEDICA
Terramedica provided custom solutions to help healthcare companies fight fraud. They needed launch materials for their services; Tad Ware & Company (TWC) designed the materials and I handled the copy. The company did very well and was acquired by another firm.
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CRIDER POULTRY
Crider Poultry needed a straightforward folder and four sell sheets that told the story of their three-generation family company and its history of quality. They wanted the complete story and so I wrote the complete story! Crider cans proteins for some of the best known brands in the world and provides private label canned meats to leading retail chains. This was a TWC project.
AMERIPRIDE SERVICES
Brand standard manuals are important; every company should have one. Ameripride asked TWC to do their brand standards manual, and I supplied the copy. These are on the web these days, but they still need simple, clear and definitive text!
LEVI STRAUSS
This is the really old one - it's here for fun. I wrote this for the first agency I worked for in San Francisco...in 1983. We were given a project by Levi Strauss... the introduction of their first stretch jeans! The brochure was targeted to their merchandisers to promote this revolutionary new apparel. Amazing that I still have this little piece in my portfolio case - unscathed. It's a little six-page spiral-bound booklet - they must have used very good quality paper, and good varnish!