portfolio

Writing portfolio and museum cafe blog. 

B2B MARKETING COLLATERAL

 

TERRAMEDICA

Terramedica provided custom solutions to help healthcare companies fight fraud.  They needed launch materials  for their services; Tad Ware & Company (TWC)  designed the materials and I handled the copy.  The company did very well and was acquired by another firm. 

Click images to enlarge. 

 

CRIDER POULTRY 

Crider Poultry needed a straightforward folder and four  sell sheets that told the story of their three-generation family company and its history of quality.  They wanted the complete story and so I wrote the complete story!  Crider cans proteins for some of the best known brands in the world and provides private label canned meats to leading retail chains.  This was a TWC project.

 

AMERIPRIDE SERVICES 

Brand standard manuals are important; every company should have one.  Ameripride asked TWC to do their brand standards manual, and I supplied the copy.  These are  on the web these days, but they still need simple, clear and definitive text! 

 

 

LEVI STRAUSS 

This is the really old one - it's here for fun.  I wrote this for the first agency I worked for in San Francisco...in 1983.  We were given a project by Levi Strauss... the introduction of their first stretch jeans!  The brochure was targeted to their merchandisers to promote this revolutionary new apparel.  Amazing that I still have this little piece in my portfolio case - unscathed. It's a little six-page spiral-bound booklet - they must have used very good quality paper, and good varnish!  

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