CONTENT DEVELOPMENT
UNITED HEALTHCARE
In 2023 I wrote a number of executive-level blogs for distribution on UnitedHealthcare web sites and Linked In posts, through a contract with the Mindsailing agency. The blogs usually concerned the grants and wellness programs that UnitedHealthcare supported for their Medicaid members and communities, as well as for Federally Qualified Health Centers. I also wrote summaries posted with corporate videos and composed paid Linked In ads, as well as doing some topic sourcing. Here are a few of my articles, video summaries and LinkedIn posts:
Collaborating with FQHCs on Behavioral Health Innovation in Michigan
New $750K Grant Program Will Improve Health Care Access in New York
Increasing Access to Care with the Latino Wellness Festival in Philadelphia
KROGER AND MAIN & VINE
I've written over 70 content pieces for Kroger and Main & Vine, including listicles, seasonal articles, evergreen articles and infographics.
The Kroger Co. is one of the world's largest grocery retailers, with fiscal 2021 sales at $137 billion. Kroger spans many states with store formats that include grocery and multi-department stores, discount, convenience stores and jewelry stores. Their banner chains include Kroger, Fred Meyer, Ralph's, Dillon's, Fry's, Harris Teeter, Pick 'n Save, Roundy's, Quik Stop and nearly two dozen more. They need content for their various web sites.
Kroger's new Main & Vine brand features a small, friendly grocery store that emphasizes fresh, organic, locally grown fruits and vegetables. They need content for their web site and I write monthly articles and seasonal features. These are Tad Ware & Company ( TWC ) projects.
Here are links to a variety of my articles:
NOTE 2022: Kroger deactivated their Main & Vine website - so these links not active. Such is the work of a content developer! Some of the articles were repurposed for the Kroger main site - I will have to check them all.
In the meantime, click here for article samples.
Holiday Seasonal
Stylish & Spooky Halloween Tables
7 Tips for Less Work on Thanksgiving
How to Lighten Up Classic Thanksgiving Recipes
How to Reveal Your Inner Holiday
Celebrate Friendship on Valentine's Day
Make Thanksgiving A Real Get-Together
General Seasonal
Fun Ideas for Fall Soup Parties
Winter Fixes: Easy, Natural Spa Day Facials
Time for New January's Resolutions
Brrrrilliant Solutions for Winter Storage
Evergreen
5 Fun Facts About Washington State Craft Beer
5 Fresh Ways to Upcycle Greens
Make the Most of Batch Cooking
Probiotic Smoothies - Easy as 1,2,3
The Simple Solution for a Perfect Host Gift
MEDTRONIC COVIDIEN MARKET DEVELOPMENT PORTAL
Covidien needed intro copy for 18 pages of a web portal introducing their proactive support and resources for lung screening programs utilizing their exclusive lung diagnostics technology. Audiences included physicians, marketing teams and administrative personnel for hospitals and clinics. Research and copy needed to be completed in three days, and it was! This was a TWC project.
Click images to enlarge.
NEWMAN'S OWN
Newman's Own needed their site's large recipe database reorganized into a more user-friendly, easily searchable resource. It was a big project to survey consumer interests, define new categories, and tag hundreds of recipes into the new system. Now consumers can find Newman's Own recipes and products easily! This was a TWC project.
MEDTRONIC COVIDIEN CLINICAL EDUCATION PORTAL
Covidien also needed new intro copy for the first three pages of their clinical training and learning resources site. This was a TWC project.
