PACKAGING / POINT OF SALE

GLORY FOODS  

Glory Foods needed a shelf dangler for supermarket refrigerator cases to promote their new blend of kale and shredded Brussels sprouts. The shortest copy jobs are often the hardest! A lot to say in a few words.   Using "superfood" in the copy helped convey the benefits in one word.  This was a Tad Ware & Company (TWC)  project. 

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INDULGIO SPECIALTY BEVERAGES 

Trilliant Food & Nutrition needed back panel romance copy for their line of Indulgio single serve specialty coffees and cocoas. The product is all about indulgence - taking a moment for yourself to enjoy your favorite beverage. And making it at home means more moments to savor.  This was a TWC project. 

OLD DUTCH GOURMET THICK CUT CHIPS

Old Dutch needed back panel copy for a new line of Dutch Gourmet chips featuring thick potato slices, extra crunchiness and trendy flavors.  "Ridiculously Addictive!" is how I summed up the product - and it's quite true.  (Sampling had to be done for proper research.)  That line is used on their website as well.  Pick up a bag at your local market and you'll see this copy!  This was a TWC project. 

HOUSE OF TSANG SAUCES 

House of Tsang, now part of Melting Pot Foods in Austin, MN,  recently needed new packaging copy. They wanted new flavor descriptors established for their  20+ bottled sauce varieties, plus  copy to  highlight the lengthy brand equity for House of Tsang, and meal suggestion copy to drive consumer trial.   Speaking of history, special note here - while at a San Francisco agency in 1987,  I helped work on the House of Tsang brand launch for its creators. They very kindly gave everybody at the agency a wok for Christmas that year!    And, of course, a case of House of Tsang sauces.   This was a TWC project - it was fun to work on it again, after so many years.