E-NEWSLETTERS

TWC DIGITAL FOOD MARKETING TRENDS E-NEWSLETTER 

I re-invented the  212* newsletter into an interview format, starting with an interview about native advertising.  The re-invention was a success, increasing click throughs to agency site and receiving compliments and internal sharing from clients. 

TWC FOOD TRENDS E-NEWSLETTER

TWC  initiated  a quarterly food trends newsletter to food industry clients.  I named the newsletter 212*  - Tracking Hot Trends in Food Marketing (212 degrees is the boiling point of water)  and wrote the content.

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OCEAN SPRAY CRANBERRY CLUB E-NEWSLETTER

For three years, in the early days of e-newsletters, I wrote the monthly Cranberry Club e-newsletter for Ocean Spray.  Each month I came up with new angles to talk about their featured cranberry and grapefruit products.  One October issue was all about a ghost that haunted a certain house with a refrigerator full of  cranberry juice  bottled with the new EZ-Open Top. So easy to open, even his ghostly fingers could - and often did. Their juice was always mysteriously disappearing.  Ever the editor - I want to go back in time and shorten this copy!  Long story.  Literally! These were a Tad Ware & Company project.